Identities and packaging were designed for two new flavoured Japanese sake beverages that were being marketed as exotic and luxurious.
Two contrary characters, Black Moon and White Snake, were created for the two products, which are to be marketed together as complementary drinks in a double bottle set.
A unique double-compartment box houses the bottles, and has a panel detailing the history of the characters. There are also windows cut out through which to view the labels and see the characters.