The existing identity of the luxury Bloomfield Resort located in tropical Far North Queensland was given a refresh.
The new theme behind the brand played on the benefits of seclusion and serenity that the resort wanted to promote. This was visualised as ripples across the surface of water, something that can only exist in an otherwise undisturbed location. With this in mind the existing logo was modified to appear to be just breaking the top of an undisturbed body of water and sending ripples across it’s surface.
To communicate that the resort was an isolated romantic getaway targeted at couples, a support graphic based on wave diffraction patterns was designed. A diffraction pattern such as this would result from two bodies venturing into an isolated tropical lagoon.